Zhicheng Apiculture Co at the 2026 China (Hefei) Beekeeping Expo
Listening to the World, Staying True to Real Honey.
On March 17, the 2026 China (Hefei) Apiculture Expo and the National Apicultural Products Market Information Exchange Conference officially opened in Hefei, Anhui. Hosted by the China Bee Products Association under the theme "Collaboration for a New Beekeeping Landscape," the event brought together over 1,500 industry professionals from across the country.
A key highlight of this year's event was the inaugural National Apicultural Products Market Information Exchange Conference. Experts, producers, and industry leaders from multiple countries engaged in in-depth discussions on global honey market trends, technological innovation, sustainable beekeeping, international trade, and the future development of China's honey industry. The conference provided a vital platform for strengthening global cooperation and advancing the integration of Chinese honey into the international marketplace. We, Zhicheng Apiculture Co actively participated, exchanging insights and perspectives with peers worldwide.
Market Insights
Reflecting on Challenges and Opportunities.
During the conference, discussions around market restructuring and quality upgrading in the global honey industry drew significant attention. Many participants emphasized that current challenges-such as price pressure, supply chain complexity, and authenticity concerns-are not isolated issues, but systemic challenges requiring coordinated efforts across the entire value chain.
This strongly resonated with us. After years in the export market, one truth has become increasingly clear: the global market does not lack honey-it lacks trusted, authentic honey. Buyers are not looking for one-off transactions, but for long-term, reliable partners. Trust is not built overnight; it is earned through consistent quality, transparency, and integrity over time.
Authenticity
The Principle We Stand By.
Honey authenticity and quality assurance were recurring themes throughout the event. Across the industry, there is a shared understanding that authenticity is the lifeline of honey products and the foundation for building international trust.
As Mr. Jürgen Binder, Chairman of the German Beekeepers Association, noted:
"Blending syrup with honey and selling it as honey is a destructive practice."
For us as beekeepers, the mission is simple yet unwavering: stay true to our original commitment-producing only real, pure honey.
From apiary location selection and nectar source control, to batch-level testing, residue analysis, and full traceability systems, we have never taken shortcuts-and never will. When a customer asks, "Where does this jar of honey come from?" we want to answer with complete clarity: the exact region, the specific apiary, and the precise harvest season.
While the conference has concluded, the conversations continue. Some clients have already expressed interest in visiting our facilities, while industry peers have arranged follow-up discussions.
These genuine and meaningful exchanges are the most valuable outcomes of this journey.
Beekeeping is a sweet profession-but it also carries real responsibility. As Professor Li from the Institute of Apicultural Research, Chinese Academy of Agricultural Sciences, emphasized:
"Control production, improve quality."
As practitioners, we remain grounded in our commitment to real honey. As a company, we embrace our responsibility to help foster a healthy and transparent honey industry.
Zhicheng Apiculture Co will continue to uphold the principle of "authenticity first," working alongside global partners to deliver pure, natural, traceable, and high-quality honey-one jar at a time.
